Mike brings 30 years of floral industry experience to Sun Valley, which he joined in 2001. He began learning the industry as a route driver for East Texas Wholesale Florist, Inc. and has held multiple levels of responsibility, including that of wholesale florist branch manager in Texas and Tennessee, and, after coming west in 1994, as sales manager at two leading California growers. Until recently, Mike served the California flower industry as board member and President of the California Association of Flower Growers and Shippers (Norcal). With this experience, Mike brings a comprehensive understanding of the industry to his role as Sales Manager for the Sun Valley Group, where he tirelessly leads a team of eleven account managers.