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Once the research, planning and strategizing have been completed, the success of any advertising and marketing campaign hinges on effective execution of the overall plan. As a key component in Explore's drive to achieve tactical excellence, Michelle plays a pivotal role in adhering to the original well-developed plan while constantly monitoring conditions for any opportunities to improve upon it.
Having worked extensively on accounts within the homebuilding and hospitality industries, ranging from high-end homebuilder Innovative Communities to the luxurious Marina Dunes Resort on California's Monterey Bay, Michelle thoroughly understands the value of smart tactics and effective execution. Plus, through work on special events such as the prestigious La Jolla Festival of the Arts, she's well aware of the reality that sometimes the window to make an optimal impression can be quite small.
Prior to joining Explore, Michelle, who nourishes her film school roots by writing in her free time, served as a media buyer with two San Diego based firms: SpearHall Advertising & PR and Schindler Marketing Group. | 