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Soon after Michele joined BSG Financial in 2004, she developed a postcard to highlight the company’s expanded product offerings. On the front was a picture of a really huge pair of tighty-whities hanging on a clothesline >>view postcard image. To her surprise, BSG Financial’s management team said, We love it! It may not be conventional, but it will get noticed. Michele was so thrilled to be working at a company that was willing (and still is) to take risks and stand out in an innovative and unconventional way. Today, as then, Michele strives to keep BSG Financial’s name and image current in a crowded financial industry, while also arming the company’s Business Development team with professional marketing materials. In her professional career she has been a copywriter, an advertising agency account executive, graphic designer, marketing director, and public relations manager. One of her crowning achievements was to have her letter read on the Viewer Mail segment of Late Night with David Letterman. Some people think it’s weird that she raises chickens in her back yard, but they are always happy to get fresh eggs. | 