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Michele joined MasterLink in 2005 with 25 years of experience in marketing, product development and communications. She has worked for both business-to-business and business-to-consumer organizations, in corporate and agency environments. Michele has experience in many industries, including various types of manufacturing, insurance, hospitality, retail, and distribution.
Prior to joining MasterLink, Michele was a Marketing Consultant for Blue Cross Blue Shield of Wisconsin, where she was responsible for individual and small group product development and promotion. Over her career, she has had leadership roles in strategic planning, new product development, market research, marketing communications, public relations, technical writing and sales training.
Michele has a BA in English from Carroll University and an MBA from Cardinal Stritch University. She is married with one daughter and three stepsons, and is very active in her church, Girl Scouts and her community. Michele is an avid reader and enjoys music and travel. Since she possesses no athletic skills whatsoever, she lives vicariously through chauffeuring and spectating at her children’s various sporting events. | 