|
Mike Tuohy oversees the administration and product development of Direct Media's DataWarehouse. The DataWarehouse is a cooperative prospecting environment that currently supports the direct mail efforts of more than 50 B-to-B mailers.
Previously, Mike held the titles of VP, Strategy for 24/7 Media, Inc.'s ECRM division and Vice President/National Sales Manager of 24/7 Mail, a division of 24/7 Media, where he oversaw business development and list acquisition, product development, list brokerage and management.
Prior to joining 24/7 Media, Tuohy served as Product Manager/E-mail Campaign Management at Acxiom / DMI, the leading provider of data products, data integration services, and mailing list services, where he managed E-mail Service Bureau sales, product development, list management and brokerage, and e-mail consulting. In that capacity, Tuohy launched a product Acxiom Preferred Mail, Later renamed Email Campaign Management (ECM) and introduced a number of high profile clients to e-mail marketing. Mike also held the position of Senior Account Executive at Acxiom/DMI, where he was responsible for account management, coordinating group sales, and identifying sales opportunities.
Mike is a member of the Direct Marketing Association (DMA) and has spoken at DMA List Events as well as Direct Media Consumer, BtoB and Email Co-ops. He holds a Bachelors Degree in Speech Communication from the University of Rhode Island. | 