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Michael Sullivan joined Aptimus in July 2006 and was recently appointed as the Senior Vice President Media Services and Marketing. He's contributed to refining the company's go-to market product approach, driving relations with several leading Web publishers through the creation of a new class of non-display and Search ad inventory. Prior to joining the Aptimus team, Mr. Sullivan maintained client responsibilities for the western United States as the Director of Client Services for iCrossing, one of the largest independent search engine marketing firms in the country. As the Director of Brand & Global Marketing Communications at Pinnacle Systems, Mr. Sullivan directed the strategic planning, development, and coordination of brand and marketing communications programs for the global leader in consumer home video editing software and PC TV viewing products. Having spent over a decade in the interactive media industry, Mr. Sullivan is committed to directing the development and execution of evolving ad formats and platforms for consumer engagement. Mr. Sullivan received a bachelor's of science degree from Bryant University. | 