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Michael Silton is the founder and CEO of Rainmaker Systems and is responsible for the company's strategic and operational leadership. A pioneer in the data-driven marketing of technology products, Michael helped lead the industry in leveraging data-analysis and prospect databases in support of integrated sales and direct marketing campaigns. His intimate understanding of the challenges facing technology companies and the needs of their customers led him to found Rainmaker in 1991. Michael's vision: Dramatically improve revenue for high-tech clients, with services that make their sales and marketing campaigns more relevant to customers. In 1995, Michael recognizing that technology companies faced a serious challenge as the need to build better customer relationships competed for resources supporting core business activities -and extended the company's services to provide outsourced customer relationship management. Since then, he has further expanded the company's vision. It's focus: Enable clients to profit from every stage of a customers' lifecycle, with solutions that precisely target the right messages to customers at precisely the right time. Prior to Rainmaker, Michael led marketing at MAI, a half-billion dollar hardware manufacturer with an extensive services organization. Previously he was COO of a private software company that was the leading provider of ERP solutions to soft goods manufacturers. | 