|
Mr. Medico a 35-year veteran of the direct response industry has held senior positions at various agencies working on traditional direct response accounts such as Candlelite Music Famous Artist School Veterans Life Longines Symphonette Columbia Record Club and among others. He has been instrumental in developing branded direct response campaigns for non-traditional DR advertisers as well including Sony Pepsi USA Mobil Oil and Piccadilly Restaurants.
In 1981 he founded E&M Advertising and now has 40 employees that operate out of 4 offices in New York Los Angeles and Las Vegas. E&M specializes in branded direct response marketing for clients such as Telebrands Universal Technical Institute S.B.L.I Globe Insurance Applica/Black and Decker Petro Oil BMG Music Warner Strategic Marketing Premera Blue Cross of Washington Novartis Biovail/Nutravail AARP and among many others.
Since its inception E&M Advertising has grown into a vertically integrated direct marketing company that offers strategic services including Per-Inquiry (E&M Media Group) Long Form Media (E&M Advertising West/Camelot Media) Online (Next Reflex) and Fulfillment (Coast-to-Coast Fulfillment).
Mr. Medico is a member of the advisory board of RESPONSE Magazine. He has written numerous articles that have been published in various industry journals and has been a featured speaker on many panels and workshops. | 