Michael LaBorde serves as Vice President of Operations and CFO for ShopperTrak RCT Corporation. He is responsible for delivery of all of ShopperTrak's traffic counting products, as well as system configurations, assembly and installation services, data review and quality assurance. In addition to overseeing ShopperTrak's operations and product fulfillment areas, Mr. LaBorde utilizes his extensive accounting, information systems and operations experience to manage the company's financial health. Prior to his current position with ShopperTrak, Mr. LaBorde was the company's CFO. He previously was chief financial and chief operating officer for MobilePlanet, Inc., a division of Pinault-Printemps-Redoute. Additionally, he held the position of controller at Mobile Planet. Mr. LaBorde also spent nearly six years as manager of financial analysis with Brylane, Inc., another division of Pinault-Printemps-Redoute. A native of Gary, Indiana, Mr. LaBorde holds a Bachelor of Science degree from Indiana University and is a Certified Public Accountant. He resides in Chicago with his wife and two children.