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Michael Caprio is Executive Vice President and Co-Founder of SoftWave Media Exchange (SWMX). His responsibilities include management and development of new business initiatives to increase sales revenues and improve advertiser and agency services.Prior to SWMX, Mr. Caprio was co-founder and Executive Vice President of Integrated Marketing and Promotional Solutions Inc. (IMPS), an advertising media buying agency with $10 million in annual revenue representing over 25 clients, including: E-ZPass, The New York Mets, Burger King, Dr. Pepper, Liz Claiborne, Dietz & Watson and more. Throughout his career, Mr. Caprio has been responsible for implementing groundbreaking revenue generating initiatives for some of the largest broadcast conglomerates in the US by leveraging and monetizing time-sensitive radio inventory and specialized advertising content. He is an authority in the areas of direct marketing, broadcast inventory management and leveraging emerging technology to improve the efficiency of media transaction processes.Prior to IMPS, Mr. Caprio served two years as Media Marketing Consultant with CBS Radio's new business development team, the Infinity Promotions Group, New York with sales exceeding $10 million in new revenue annually.Before joining CBS Viacom, he served five years as Account Executive at ABC/Disney Radio where he was part of a two-man team that leveraged the model of packaging unsold radio inventory to create new sources of revenue. While at ABC/Disney, Mr. Caprio received the Circle of Excellence Award, presented to the top salesperson for ABC Radio each year. He was also responsible for new business initiatives that generated over $4 million in annual revenues for ABC Radio.Prior to serving at ABC, Mr. Caprio held positions in the Marketing Department for the New York Football Giants and served in Public Relations for the New York Knickerbockers.Mr. Caprio holds a BA of Political Science from Ramapo College. | 