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Michael S. Sitrick is Chairman and Chief Executive Officer of Sitrick And Company. A nationally recognized expert in the strategic use of communications, Mr. Sitrick has been the subject of numerous articles and profiles focusing on the results he has achieved for clients. The Los Angeles Times called him, "The Wizard of Spin." Forbes called him "The Flack For When You're Under Attack." CFO Magazine wrote, "Where do companies turn when you-know-what hits the fan? Say for example, when FBI agents invade your offices or an out-of-state bank refuses to renew your credit line that is keeping the company and the economy afloat? Two companies with these actual problems had one answer: Michael Sitrick...". Since founding Sitrick And Company, he has provided advice and counsel to more than 500 companies, including some of the nation's largest corporations and some of our nation's highest profile individuals -- both on routine and extremely sensitive matters. Matters with which he has been involved pretty much span the spectrum. While many of his cases dominate the headlines, perhaps even most telling are the cases which are never heard about -- where Mr. Sitrick and his firm are brought in to keep their clients out of the press, a much more difficult task.
Under his direction, Sitrick And Company grew to the 15th largest independent firm in the nation in its first year of business. It broke into the top ten in its second year. For the past four years running, it has been ranked either the number one or the number two strategic public relations firm in the U.S. by Inside PR Magazine. This past year, it was also named Crisis Management Firm of the Year. Prior to forming the firm, Mr. Sitrick served as Senior Vice President - Communications for Wickes Companies, Inc. A member of that company's senior management group, Mr. Sitrick was the architect of Wickes' Chapter 11 communications programs. He also directed the company's communications efforts through a series of takeover attempts and defenses, litigation issues, a major product liability problem and numerous other critical matters. Before joining Wickes, Mr. Sitrick headed Communications and Government Affairs for National Can Corporation, was a Group Supervisor for the Chicago public relations firm Selz, Seabolt and Associates, and served as Assistant Director of Public Information in the Richard J. Daley administration in Chicago. He also did reporting for such publications as the Washington Star and the Baltimore News American, as well as WSID Radio in Baltimore
Mr. Sitrick has lectured on public relations and crisis management before numerous professional groups and forums, as well as at the graduate schools of UCLA, USC and Dartmouth, and the Journalism Fellows Program at the University of Michigan. Mr. Sitrick is the author of the critically acclaimed book, "Spin-- How to turn the power of the press to your advantage" which was published in April 1998 by Regnery Publishing Co. and is a contributing author to the book, "Turnarounds and Workouts," published by Dow Jones/Irwin.
Mr. Sitrick serves on the Board of Directors of the Turnaround Management Association, the Jewish Television Network and is a member of the Advisory Board of The1939 Club, the largest Holocaust Survivors organization in the U.S. He holds B.S. degrees in Business Administration and Journalism from the University of Maryland, College Park. | 