|
Michael F. McEnaney joined TLCVision as Executive Vice President and Chief Marketing Officer in early 2007. Mr. McEnaney's career spans 27 years in advertising, marketing and operations with such consumer marketing leaders as General Motors and Ralston Purina (now Nestle Purina). As Vice President of Marketing and Sales with OnStar Corporation, a subsidiary of General Motors, McEnaney helped establish OnStar as the leader in that industry. During his tenure, the company achieved a ten-fold increase in its subscriber base requiring the development of integrated marketing campaigns which utilized traditional, direct and internet channels and the development of customer relationship management strategies.
Mr. McEnaney also held a variety of marketing leadership roles with Ralston Purina and Ralcorp, culminating with his role as Executive Vice President and Director of Marketing for their $400 million breakfast cereal and snack business, growing the brands and achieving record operating profit levels. For the most recent three years, Mr. McEnaney applied his vast experience to a wide range of businesses as Managing Principal of the Zyman Group, a marketing strategy consultancy based in Atlanta, Georgia. | 