Matt has been with TNS since 1997. In his current role he has responsibility for the specialty practice areas for TNS including: Ad and Brand Performance, Stakeholder Management, Mystery Shopping, Qualitative, Multicultural Markets, Forecasting, New Product Development and the Advanced Analytics group. Previously Matt was the President of the Ad and Brand Performance division at TNS.





The goal of the specialty practice areas is to help clients understand how the fusion of consumer and brand insights can be linked with an understanding of channels to maximize the impact of their marketing efforts.





Matt has worked with clients in a number of categories including IT, retail, Consumer Goods and Automotive. He has been the featured speaker at a number of global conferences, and has been often quoted in the press.





Prior to joining TNS, Matt spent seven years as a partner at Yankelovich Partners Inc. and was responsible for syndicated research including the Yankelovich Monitor, the preeminent social value trending system.



Immediately prior to joining Yankelovich, he owned his own consumer products company. Matt spent his formative business years in New York City at Grey Advertising and at Jordan, Case and McGrath Advertising Co.





Matt has a Masters degree in International Business from the American Graduate School (Thunderbird Campus) in Arizona. He has an undergraduate degree in Psychology and History and spent a year studying in Rome, Italy.