Matt Arkin joined TACODA in April of 2005 and manages the company’s national sales unit. Previously, Mr. Arkin worked for MarketWatch.com as Vice-President of Sales for seven years. He has been recognized as an early pioneer and innovator in the online advertising industry and his efforts to make online advertising more effective for traditional advertisers have been cited in dozens of publications covering the industry.During the challenging period that Web Media experienced in the early 2000’s, Mr. Arkin’s sales teams, for three years running, were consistently listed in Forrester’s studies as one of the most productive and top grossing in sales per person. The team was also awarded the ASPY for Best Overall Web Site Representation in December of 2004.Mr. Arkin began his career with Quote.com as Business Development Manager. Prior to joining MarketWatch, Inc., he was the Western Director of Advertising Sales for Real Media.