Mr. Nisenholtz was named Senior Vice President, Digital Operations for The New York Times Company in February 2005. He is responsible for strategy development, operations and management of The New York Times Company’s digital properties, including About.com. Previously, Mr. Nisenholtz was Chief Executive Officer of New York Times Digital, and earlier, he was President of The New York Times Electronic Media Company. In that role, he was the founding leader of NYTimes.com. Prior to joining the Times Company, Mr. Nisenholtz was Director of Content Strategy for Ameritech Corporation, at which he was responsible for guiding development of new video programming opportunities, interactive information and advertising services. From 1983 to 1994, Mr. Nisenholtz served as a Senior Vice President and member of the operating committee at Ogilvy & Mather Direct. In 1983, he founded the Interactive Marketing Group (IMG), the first full service unit at a major U.S. advertising agency devoted specifically to interactive communication. Mr. Nisenholtz is an active leader in the advertising and publishing industry and participates in a variety of professional organizations, including the Online Publishers Association (OPA), the Interactive Advertising Bureau (IAB) and the Ad Council. |