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Martin specializes in the implementation of sales and marketing campaigns. Martin brings extensive strategy expertise and out-of-the-box creativity to the organization. With international experience in Asian, European and North American markets, Martin’s work speaks the language of business. While on the Verizon Southeast Marketing team, Martin led the vendor-based 80-member sales team, improving the channel’s regional sales from 40% to nearly 50%. His analysis of campaign metrics to determine the ROI to a granular level by tactic allows for seamless messaging realignment and continual result improvement. At Teasdale Worldwide, a Tampa boutique marketing firm, Martin brought his hi-tech and marketing expertise to bear. Managing a diverse client base of existing customers including the biotech and RFID verticals, he added financial services to his portfolio with his acquisition of PSCU as a core client. At Maritz Canada, Martin was responsible for all aspects of sales training for Ford Motor Company of Canada including online e-learning, distance learning with live trainers, and event-based, advanced hands-on training courses. A strong leader and mentor, Martin is comfortable in consultation with the CEO or teaching product knowledge to a classroom full of sales agents. He has worked with such prestigious organizations as Verizon, Ford Motor Company, BMW, ATI Technologies, Compaq, PSCU, CIBC, the Ontario Government and St. Joseph Hospital. | 