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Mark Wachen is the co-founder and CEO of Optimost, and he has personally seen more website optimization experiments than anyone on the planet. Prior to Optimost, Wachen worked for seven years at Sony, overseeing a wide variety of Internet initiatives. Wachen was CEO of Indimi (Internet Direct Marketing Intelligence, Inc.), a company majority-owned by Sony. In this role, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating. Under his management, InfoBeat grew from 2 million to 8 million subscribers, and was later sold to Euniverse. Prior to Indimi, Wachen was Vice President of Online Ventures for Sony Music, where he spearheaded many online initiatives, including Sony Music's investments in Spinner (acquired by AOL for $300 million), and the launch of the Sony Music Online Website in 1994. Wachen graduated summa cum laude from Dartmouth College and has an MBA from Harvard Business School. | 