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20 years as copywriter and creative director in U.S. and Europe. A specialist in direct response, permission marketing, Web and CRM, Mark's portfolio is strong in print advertising, direct mail, email, banner advertising and radio.
Career highlights include: creating worldwide demand for IBM business solutions; establishing British Telecom as Britain's premier mobile telecom solution provider; launching IBM PS/2; moving millions of cards for Visa, Barclays Bank and BofA; turning Tesco into a Web success; making people race to Alfa Romeo, Volvo, and Land Rover dealers; generating millions in revenue for Christies, Franklin Mint, Intuit and Verizon Wireless. And more. | 