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Mark Koehler joined priceline.com in June 2005 as its Senior Vice President of Air. Before joining priceline.com Mr. Koehler was the Vice President of Interactive Marketing at Starwood Hotels & Resorts Worldwide Inc. where he was responsible for the websites for all of Starwood’s brands and its loyalty program Starwood Preferred Guest. Prior to joining Starwood Mr. Koehler was the Senior Vice President Walt Disney Parks & Resorts Online a position he held from 1999 to 2001 where he was responsible for every aspect of Internet presence for Disney’s two principle U.S. theme parks and The Disney Cruise Line. From 1991 to 1999 Mr. Koehler served as the Director of Electronic Commerce at United Airlines Inc. where he was responsible for the development of the first electronic consumer reservations system as well as United’s first major electronic ticket system. Mr. Koehler also held various Sales Planning Revenue Management and Distribution positions for United from 1985 to 1990. | 