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Batchelor has developed considerable expertise in strategic music marketing during a successful career in the music industry, first at MCA, and then at the world's largest, most successful record label- Interscope/Geffen/A&M.
As the label's Senior Vice President, Strategic Marketing, Batchelor created the division's business model and successfully brought together the label's artists with such top consumer brands as McDonald's, Loews Theaters, Chrysler, Ford, Chevrolet, Nissan, Reebok, NIKE, Canon, Samsung, Motorola, Absolut, Crown Royal, K-Swiss, Skechers, and many more.
Batchelor is on the executive music committee for The City of Hope, Executive Producer of the Peacock Gospel Classics series through Universal Music Enterprises, a voting member of the GRAMMY® National Academy of Recording Arts & Sciences (NARAS), a 2004 recipient of the Chancellor's Citation for excellence in Music Business from Syracuse University, and a classically-trained vocalist. | 