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Manuel Arroyo is president of the Southeast and West Asia Business Unit, The Coca-Cola Company. He is responsible for the Company's operations across the 8 countries that comprise the division, including Thailand, Vietnam, Laos, Camboya, Singapore, Malaysia Region, and Brunei.
Prior to this position, Mr. Arroyo was region manager for Spain, responsible for marketing, two business units, business decision support, franchise operations, and Coca-Cola Gestion, a sales management company co-owned with the seven Spanish Bottlers. Mr. Arroyo joined the Company in 1995 and held a number of senior marketing positions in Spain, including marketing manager, Iberia Division; director, Carbonated Soft Drinks (CSD) business unit; and global brand manager for Bottled Water and Fresca/Quatro, in the Corporate Strategic Marketing department in Atlanta.
Prior to joining the Company, Mr. Arroyo worked for S.C. Johnson Wax in marketing and sales and for Banco Santander in corporate finance and investor relations.
Mr. Arroyo has a degree in business administration and law from ICADE university in Madrid.
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