Lori’s philosophy is to blend the science of rigorous project management with the art of thoughtful and strategic brand innovation efforts. With over 20 years experience in project management and design, Lori began her career at Siegel+Gale as an information designer shortly after earning her bachelor’s degree from the Institute of Design at IIT Chicago. During her first stint at Siegel+Gale, she worked extensively on information design programs with clients such as the IRS, Prudential, Progressive Insurance, AT&T, MCI, Verizon, Sears, American Express, DHL, Royal Mail, and British Telecom. After working in Siegel+Gale’s UK office, Lori led the firm’s Simplification practice in New York from 1999-2000. During that time, Lori earned her certification in project management from the AMA; consulted with BusinessEdge Solutions as a project manager in the user experience group; led the UI development for Medco Health’s pharmacy intranets; and worked with BrandActive in Toronto to plan, manage, and implement large-scale corporate identity programs for clients such as State Farm, JPMorgan, AT+T Wireless/Cingular, and Caterpillar.

Lori’s knack for managing diverse skill sets (designers, writers, information architects, a host of consultants, and more), combined with her education and experience in design and project management, explains why Siegel+Gale wisely and none-too-subtly implored her to build and lead a global project management practice as a key pillar for our clients’ success.