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Lissa brings more than 25 years of experience in sales, marketing, and consultative services to her role as President of MBS. As President, Lissa is responsible for all aspects of MBS' business as well as directly managing MBS' Business Development, Finance, and Operations departments. A veteran member of MBS' executive team, Lissa most recently served as Executive Vice President, Database Services, focusing on client management, new business development, analytics, and interactive marketing. During her 14 year tenure at MBS she has helped numerous marketing organizations understand their customer relationship management needs and achieve their strategic direct marketing and database goals. Lissa was highly involved in the initial design of Klondike®, MBS' state-of-the-art relational marketing database solution used by many of MBS' clients. Prior to MBS, Lissa was VP of Business Development for Intelligent Business Systems, which delivered advanced, artificial intelligence tools designed for Fortune 50 IT teams. Lissa has written numerous articles for trade magazines and is an active speaker at industry trade shows and seminars. She is past chairperson of the DMA Marketing, Technology and Internet Council and is a supporter of the Direct Marketing Educational Foundation.Lissa holds a BA in Accounting and Marketing. | 