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Lisa Robinson - Managing Director & Head Creative Lisa Robinson is a managing director of ZENO based in Los Angeles. Lisa has spent the past 20 years launching products and developing ongoing consumer programs for a variety of national and international brands. She has worked for some of the world's largest public relations agencies, including Burson Marsteller, Ketchum Communications and Fleishman Hillard. At Fleishman, Lisa ran the consumer and technology practices during her 12 years with the agency. Lisa has been fortunate to have worked on several high-profile launches, including the introduction of Sony PlayStation, the worldwide launch of Imation, and the U.S. introductions of Karaoke, LaserDisc and DVD for Pioneer Electronics. In addition, she has worked with Nestle, Dell, 3M, EDS, AOL Studios and Proctor & Gamble on numerous product launches including the U.S. introduction of Nescafe. Lisa has considerable experience in creating programs that include grassroots campaigns. For Sony PlayStation her team worked teen and gamer chat room, conducted chalking campaigns at colleges and created underground Web sites. For Sony Online, Robinson created a teen advisory board and live game events. A specialist in brand marketing, Lisa has spent extensive time launching products at CES and working with retailers to move product off shelves. She recently introduced DVECre8, a consumer DVD editing product, which was bought and is now distributed by Dazzle. A consumer electronic enthusiast, she has introduced hundred of products for Epson, Pioneer and Sony. | 