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Lisa is responsible for the development and execution of both consulting and brand extension strategies on behalf of BSP’s clients. She has extensive experience in strategic planning as well as marketing. Before joining Brand Sense Partners, Lisa worked at Toyota Motor Sales for ten years in a variety of positions. She led the creation of a new department that was responsible for formulating long-term customer, sales, and profit strategies. She was also responsible for advertising, media, and interactive marketing for Scion, Toyota’s youth brand. Lisa began her career at Toyota in the Product Planning Division where she planned future product strategies for Toyota’s trucks and SUVs. Prior to joining Toyota, Lisa was an Investment Broker at Merrill Lynch. | 