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Lisa Caputo assumed her current role as Head of Global Marketing for Citi in 2007. She became Chief Marketing and Community Relations Officer, Global Consumer Group, in July 2005, and has been Chairman and CEO of the Women and Company business since January 2000. She is a member of Citi's Management Committee and the Global Consumer Group Planning Group.
As Head of Global Marketing at Citi, Lisa manages the marketing, branding, advertising, and sponsorship strategy for Citi in addition to overseeing the marketing, advertising, branding, consumer insights, media, sponsorships, direct marketing, and community relations operations for all of Citi's consumer businesses. In addition, Lisa manages the company-wide initiative on the corporate brand as well as the production of Citi's corporate brand advertising campaign. Lisa started Women and Company when she first joined Citi. Women and Company is a membership program which provides a host of solutions to address the distinct financial needs of women.
Previously, Lisa was Senior Managing Director, Business Operations and Planning, Global Consumer Group. In this role, Lisa was Chief of Staff to the CEO and oversaw community relations, public affairs, internal communications, executive communications, and the Office of Financial Education for the Global Consumer Group.
Before joining Citi, Lisa held senior executive marketing and communications positions with The Walt Disney Company and The CBS Corporation. At Disney, she oversaw marketing, communications, publicity, and cross promotions for Disney Publishing Worldwide, Disney's global publishing subsidiary. At CBS, she was responsible for media relations, program publicity, executive communications, and public affairs across the company.
Lisa also spent over a decade in the public sector. She was Deputy Assistant to the President and Press Secretary to First Lady Hillary Rodham Clinton at the White House during President Bill Clinton's first term, where she oversaw the communications and media relations operations for the First Lady and the First Family, and served as chief spokesperson. She held the same job through the 1992 Clinton-Gore campaign and the presidential transition. Prior to that, Lisa ran Al Gore's media operations at the 1992 Democratic National Convention, and was the Press Secretary to US Senator Tim Wirth and to US Representative Bob Traxler. She was also the National Issues Press Secretary for the 1988 Dukakis-Bentsen presidential campaign.
Lisa is the NYWICI Matrix winner for outstanding achievements in the communications industry and is also the recipient of Direct Marketing International Woman of the Year. Lisa was selected as a Young Global Leader of the World Economic Forum, and was named one of "New York's Rising Stars: 40 under 40" by Crains New York Business magazine. She is a board member of WNET Channel 13, The Sesame Workshop, New Visions for Public Schools, The Creative Coalition, and The National Partnership for Women and Families. Lisa graduated magna cum laude from Brown University and received a Master's degree in Journalism with highest distinction from Northwestern University. | 