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The value of adaptability cannot be understated in the development of a successful multi-market media campaign. After all, if a plan fails to address the idiosyncrasies of communities as diverse as Fargo, N.D., and Las Vegas, even the best message will fall flat. Fortunately for Explore, Linda's efforts have proved successful in both places.
Drawing upon past account work that included clients such as regional power company Xcel Energy and moviemaker Universal Pictures and targeted markets ranging from the nation's largest to ones so small they don't even warrant measurement, Linda's well aware of local and regional quirks. Plus, having spent time on the client side with Ultimate Electronics and worked extensively with Hispanic media outlets, her expertise runs as deep as it is broad.
Prior to joining Explore, Linda served as a media planner/buyer at McClain Finlon Advertising, her second go-round with the Denver advertising agency. In her most recent stint, she split time between dialing up Qwest Communication's messages for the masses and building awareness of Johns Manville among construction supply consumers. | 