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Lin Cummins, senior vice president of Communications, directs the global marketing, media relations and communications efforts of ArvinMeritor, Inc. In this position, she has overall responsibility for the corporation’s communications policy and strategy, executive and employee communications, corporate identity programs, public relations and governmental affairs. Cummins, who was elected a corporate officer in April 2000, also is responsible for advertising, product brand strategy, advanced marketing communications, community relations, contributions and the corporate Trust. Before the July 2000 merger of Arvin Inc. and Meritor Automotive Inc., she was senior vice president of Meritor, a global supplier of components and systems for commercial, specialty and light vehicle OEMs and the aftermarket.
Cummins joined Meritor in 1999 as vice president of Communications, after serving as vice president of Advanced Marketing and Worldwide Communications for United Technologies Automotive (UTA). While at UTA, she was responsible for directing advanced marketing and communications, global strategies and messages for the company, and served on the senior leadership team. Cummins was also responsible for developing strategy and implementing an advanced technology program that marketed future technologies and products to OEM customers. In addition, she led cultural change initiatives by developing an extensive employee communications program, and developed and implemented UTA’s first global advertising and promotional campaign. In that position, Cummins also directed state, federal and international governmental affairs; customer relations; community affairs, and media relations.
Prior to joining UTA in 1996, Cummins spent 19 years at Ford Motor Co., where she held a number of senior international management positions.
A graduate of Detroit’s Wayne State University (WSU), Cummins holds a Bachelor of Science and a Master of Arts in speech and communications.In addition to being Accredited in Public Relations (APR) by the Public Relations Society of America, of which she is a member, Cummins is a member of the Economic Club of Detroit and the Arthur W. Page Society, an organization for Fortune 500 senior public relations and corporate communications executives. She serves on the 2005-2006 Advisory Board of Directors for the Detroit Regional Economic Partnership, as well as the Council on Corporate Communications Strategy for The Conference Board, and the Automotive Public Relations Council of the Motor Equipment Manufacturers Association. Cummins is also a member of the Automotive Press Association and a member of the United Way 2-1-1 Fund Development Committee. In addition, she serves on WSU’s School of Business Administration Board of Visitors, is chairman of the business school’s External Affairs committee, and sits on the Hospice of Michigan Board of Trustees. In 2001, Cummins was named one of the 100 Leading Women in the North American Auto Industry by Automotive News magazine. In 2002, she was included in Crain’s Detroit Business’ list of Detroit’s Most Influential Women and earned WSU’s prestigious 21st Century Award, which recognizes outstanding professional achievement and leadership by WSU alumni. In 2003, Cummins was named Communicator of the Year by the International Association of Business Communicators/Detroit Chapter.
ArvinMeritor, Inc. is a premier global supplier of a broad range of integrated systems, modules and components to the motor vehicle industry. The company serves light vehicle, commercial truck, trailer and specialty original equipment manufacturers and certain aftermarkets. | 