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Ms. Rotenberg leads PBS KIDS Next Generation Media, an initiative defining the role PBS will play in the changing digital children's media landscape. Most immediately prescribed by this initiative was the new hosted preschool multi-platform destination that launched in September 2006. Additionally, Ms. Rotenberg continues to oversee the strategic positioning of primetime and children's programming, online content and education services across a growing number of media platforms. She is responsible for building and extending the brand equity of PBS and PBS KIDS, the most trusted media brands in the U.S., and meeting the strategic communications needs of PBS and its 355 member stations. Her responsibilities include national oversight of PBS' creative services including on-air and print production, advertising strategy, media planning, and station professional development. Ms. Rotenberg was named one of the nation's top 15 "Women to Watch" by Advertising Age in 2001. She was also named one of the top 30 Brand Builders by Broadcasting & Cable, Multichannel News and Promax/BDA. In 2004, Television Week and Promax/BDA selected the PBS "Be More" campaign as one of the top 10 Campaigns of Distinction. Ms. Rotenberg has received numerous advertising and promotion honors including the 2003 Emmy for Best Commercial, the 2004 CINE Special Jury Award for Best On-Air Promo, 20 CINE Golden Eagle awards, 24 Promax/BDA Awards, four CTAM Awards, and three Telly Awards. Prior to joining PBS in November 2000, Ms. Rotenberg was Vice President, Marketing, at Animal Planet, and a marketing executive at Discovery for 10 years. | 