Leonard Lodish, a chaired Marketing Professor at the Wharton School of the University of Pennsylvania was the former Chairman of the school's Marketing Department. He is now the Vice Dean of Wharton West and the leader of Wharton's Global Consulting Practicum that works with venture backed technology companies in Israel, Chile, Peru, Spain, China and India. A prolific author, Professor Lodish is internationally known for creating numerous marketing decision support systems as well as his research on marketing experimentation, entrepreneurial marketing, expert systems in marketing, and promotion and advertising decision support. He consults extensively with corporations around the world, and has worked with Procter & Gamble, Conagra and Merck, assisting them with marketing strategy, advertising and promotion decision support, among other issues. He is a director of numerous public companies including Information Resources, Inc., Franklin Electronic Publishers, Inc., and J&J Snack Foods, Inc. |