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Mr. Armato has been Chairman, Chief Executive Office, Tour Commissioner and a Director of the Company since 2001. Mr. Armato has been representing premier athletes for more than 15 years, including Kareem Abdul-Jabbar, Hakeem Olajuwon, Ronnie Lott, Oscar De La Hoya and Shaquille O'Neal. He has also represented companies such as Fila and LA Gear, in sports rights negotiations and sports marketing programs. In 1997, he partnered with Ericcson and Nike to create the World Championships of Beach Volleyball. As founder, Chairman and Chief Executive Officer of MPE, Mr.Armato has specialized in transforming athletes and celebrities into worldwide brands by aligning such athletes and celebrities with coalitions of international advertisers. Mr. Armato founded AVP in 1983 and returned to the Company in 2001 to help revive the AVP Tour by utilizing his experience in creating global marketing and sponsorship relationships with premier national and multinational companies. Mr. Armato graduated from the University of the Pacific with a degree in History in 1975 and received his Juris Doctorate from the University of San Diego Law School in 1978.
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