Leona Foster is a senior vice president of Market Strategies and one of its founders. She has been involved in the marketing research industry for 27 years and is recognized as a strategic, creative thinker. Her research specialties include customer satisfaction and retention, new product development, branding, advertising evaluation and market segmentation.
Leona is an expert in the Financial Services arena, focusing on clients in Retail Banking, Credit Cards, Investments and Property and Casualty Insurance. Prior to joining MSI, Leona served as a vice president of Market Opinion Research for seven years where she conducted customer satisfaction and general market research projects. Her career began as a market research analyst with the Quaker Oats Company.
Leona is an active, 27-year member of the American Marketing Association (AMA). As an member she has served as past vice president of its Marketing Research Council and been a member of the AMA Board of Directors. Leona also has been chairperson of the 1993 AMA Marketing Research Conference, the 2000-2001 Energy Marketing Research Conference and the 2008 Executive Insights conference.
Leona has significant teaching experience having also guest lectured at the School of Bank Marketing in Boulder, Colo. and at Walsh College in Troy, Mich.
She earned an MBA in marketing from the University of Michigan and a bachelor's degree in economics from Kalamazoo College.
An avid friend to animals, Leona volunteers at Best Friends Animal Sanctuary in Kanab, Utah.