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Laurent Lafite joined ICP in 2006 as Vice-President marketing and Global Strategy after a 20 year career in consumer package goods and innovation marketing .He brings with him a wealth of consumer experience in product innovation strategy and branding acquired at publicly traded companies such as Havas in Paris Lagardere in New York Intel in London and Cossette in Canada. It is his aim to elevate the product and R&D roadmaps and execute Sunsei® brand marketing strategy. His experience as a Director of Marketing at Intel has already impacted ICP in the areas of marketing and technology packaging. Laurent has a deep understanding in the areas of strategic partner development branding cross-marketing techniques innovative product launches and process-driven execution.
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