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Profile of Laurence Moskowitz
 

Laurence Moskowitz

 
Chmn., Pres., CEO - Medialink Worldwide Inc.
 
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Company Name : Medialink Worldwide Inc.
 
Company Website : www.medialink.com
 
Company Address : 708 3rd Ave.
, New York, NY,
United States,
 
Laurence Moskowitz Profile :
Chmn., Pres., CEO - Medialink Worldwide Inc.
 
Laurence Moskowitz Biography :

Laurence Moskowitz universally regarded as "Architect of Video Public Relations" founded Medialink in 1986 and steered the innovative startup to its current status as a leader in providing news and marketing media services for nearly 3 000 communications clients worldwide.

Moskowitz Chief Executive Officer and Chairman of Medialink was voted one of the Top 10 most influential communications executives of the 20th Century by PR Week magazine following his being named New York Entrepreneur of the Year by Ernst & Young LLP. He established key standards for video news releases television station usage monitoring and the modern paradigms for domestic and international distribution. Soon after Medialink's inception he worked closely with the Radio-Television News Directors Association to establish a code of ethics based on full disclosure relating to the production and distribution of VNRs and other broadcast publicity tools.

Following the Company expansion of offices across the United States he established its international operations in London in 1992. He guided the Company through its Initial Public Offering in 1997 and its subsequent expansion into public affairs news distribution through the acquisition of U.S. Newswire. He shaped the decade-long development of Medialink Public Relations Research into Delahaye Medialink before its purchase in 2004 by a leading media intelligence company.

Moskowitz directed the creation of Teletrax the first global digital video watermarking service developed in concert with Royal Philips Electronics. Teletrax is now being used by leading entertainment news and media organizations such as BBC Universal Domestic Television Buena Vista Television ABC Tribune Entertainment Reuters Television and NBC News Channel among others to track usage of their news programming and show promotions by television networks and stations worldwide. Moskowitz began his professional career as a reporter and editor at United Press International. He later served as a foreign correspondent before starting his first business a newswire service later acquired by a large media company.

Married to a deaf professional actress he is fluent in American Sign Language which helps him "feel words in my hands and see phrases in the air." A graduate of the Journalism School at Pennsylvania State University and a former professor of investigative journalism at Temple University he is a frequent speaker in the United States and Europe on topics including the emergence of new marketing paradigms communications technology and global news broadcasting.

 
Laurence Moskowitz Colleagues :
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James O'Neill

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Catherine Lugbauer

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Harold Finelt

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John Greening

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Theodore Tashlik

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