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Laurence W. Norjean has over 30 Years of senior level broadcasting & marketing experience with major corporate entities & start-ups in the media, programming and advertising industries. Norjean is an experienced, innovative and visionary hands-on strategic planner in building and leading management, marketing and sales organizations. Norjean has extensive fund development, conference management, administrative, operational, affiliate & strategic partner development experience both domestically and internationally. He possesses exceptional presentation & spokesperson skills. Before joining eComm3 Norjean was Managing Director & CEO of NorStar Media Entertainment Croup. He led an integrated media marketing consortium representing major companies in the media, advertising & entertainment industries to produce and syndicate TV, radio, on-line and wireless programming, event marketing and new media. Norstar developed many advertising sponsorships and integrated media marketing partnerships with a long list of media/advertising companies as: WPP, Publicis/Saatchi & Saatchi, Omnicom, Comcast, Interep (Viacom & ABC Radio), NBC, Telemundo, Advertising.com, Winstar Interactive, Virgin, and many other media/advertising companies and their clients. Norjean was Chief Executive Officer and co-founder of this landmark broadband broadcasting, entertainment production, syndication and media sales organization that supplied broadband content to over 40 million viewers a month through its network of affiliates. Norjean managed the technological build-out, content development and advertising sales that delivered sponsored programming to major media affiliates including: NBC, Earthlink, MSN, Terra/LYCOS, Bell South, Clear Channel, Infospace and Comcast among many. FMITV produced original Hollywood entertainment programming, as well as, aggregated music & sports videos and provided media sales to all of our affiliates. Norjean managed the creation of the first multimedia, award-winning media convergence portals (internet, radio & TV) KIISFMI, WBLSI & XTRAI, among many. Norjean managed development of international syndication of technology and content in Asia, Europe and South America. (A division of InXsys Broadcast Networks.) Norjean was co-founder of one of the world’s first & largest online classifieds companies (BuySellBid.com) and relationship technology providers - RadioDate, specializing in media convergence and integrated media, creating many traditional & new media strategic partnerships between companies such as NBC, Clear Channel & Emmis, among many. Norjean managed all technical development, content development, marketing & sales, strategic partnerships, syndication, business development and M&A operations. As senior operating director of this Straticomm America, Norjean was responsible for business development, sales & marketing, creative production and the development of advertising and public relations programs and campaigns for clients in the film, advertising & media industries, including CBS & ABC Radio Networks, Westwood One, Orion Pictures, Interep, Katz Media, Crain Publications & VNU. Norjean held the position of CMO for Radio Advertising Bureau national trade association, where Norjean spearheaded all strategic planning and operations for marketing & sales on an industry-wide basis. Norjean additionally functioned as industry spokesperson to the advertising agency community, advertisers, and other national industrial trade and regulatory organizations (NAB & FCC). Norjean had hands-on management of 8 regional sales offices heading up a national business development team that generated more that $ 400 mm in new revenue for the radio industry during his tenure. Previously, as Senior VP/International Sales at VNI, Norjean inaugurated a successful music video network throughout the US & Canada including the technical development of the Box, cable TV’s first music video request line. Norjean Formed strategic relationships with Hilton, Sheraton, TGIF, Reiss, & others. At Metromedia TV & Radio Norjean was responsible for corporate, national & local market advertising, public relations & sales promotion for more than 60 owned & operated and represented major market Radio & TV stations. Norjean transitioned to this position from production & production management positions at Metromedia Television & Metromedia News (10 O’clock News - WNYW-TV). Prior to Metromedia News Norjean held the position of NY Television Syndication Manager at Metromedia Producers Corporation (MPC-Wolper Productions.) Norjean held various positions (PA, AP & AD) and responsibilities in the production, post-production and distribution of the National Geographic Series, Truth or Consequences, The Merv Griffin Show, The Jacque Cousteau Series, The Untamed World, Hallmark Hall of Fame, among many other national & international TV properties. |
