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As a Leslie Kline Lukas & Associates senior account executive, Laura Gift Mitchell uses her talent and experience to generate positive results for clients. In her nine years with the firm, she has provided clients with knowledge, expertise and attention to detail that helps them meet their goals and objectives. She knows how to write copy that commands attention, and she has developed solid media relationships. Ms. Mitchell contributes to communication programs in several ways. For example, she has:
Created and executed media pitches, in addition to writing news releases, preparing press briefing packets, scheduling interviews and contacting editors about client products, programs, activities and services.
Coordinated special event planning, including speechwriting, correspondence with key audiences, media placements and logistics.
Assisted clients dealing with sensitive issues, including coordination of meetings with government and community leaders, preparation of briefing materials, organization of letter writing campaigns and media relations.
Wrote and designed client brochures and newsletters that support public relations and marketing strategies developed on behalf of clients.
Helped clients handle crisis situations, such as bank robberies, industrial accidents and government penalties, by developing and carrying out strategies to minimize the short- and long-term impact of these crises.
Represented clients in meetings with designers and printers to assure that the finished product meets high expectations.
Handled media buying and placement for clients.
Wrote video scripts and shoots and edited footage for promotional videos.
Conducted feasibility study research.
Prior to joining Leslie Kline Lukas & Associates, Ms. Mitchell was an award-winning newspaper editor and reporter. She won honors from both the Iowa Newspaper Association and the National Newspaper Association for reporting, editorial management, publication design and community service.
She earned a Bachelor of Science degree in family and consumer journalism from Iowa State University, and while in college participated in a yearlong exchange program in Glasgow, Scotland.
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