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Larry Weber, a thought leader in the public relations field, has been at the forefront of the use of technology in PR for more than two decades. Larry is also the chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators.
In 1987 Larry founded The Weber Group, which within a decade became the world's largest public relations firm, Weber Shandwick Worldwide. In early 2000, Larry became chairman and CEO of Interpublic's Advanced Marketing Services Group, where he built and oversaw an $800 million group that included the world's top public relations, healthcare communications, branding, research, and entertainment and experiential marketing firms. Larry is the co-founder and chairman of the Massachusetts Innovation and Technology Exchange (MITX), the world's largest interactive advocacy organization, and is on the Executive Committee of the U.S. Council on Competitiveness. He is also on the Boards of Directors of Yankee Group, MIVA, Communispace and Compete. His second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, was published by John Wiley & Sons in June 2007. | 