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As Chief Operating Officer, Larry guides Medialink in its development of strategies, technology and tools to help companies engage audiences with compelling, informative stories that harness the enduring narrative power of images and sound.
Larry led the creation of Mediaseed. Medialink's Web 2.0 platform for producing, sharing, distributing and tracking video and other rich media assets. Under his leadership, Medialink has expanded its portfolio of digital media services that now comprises production and distribution of streaming media, podcasting, search engine marketing, Web syndication, viral distribution, narrative marketing, and digital asset management.
Larry joined Medialink in 2005 and brings to the Company more than a decade of experience in media services management, revenue generation and product development. Prior to Medialink, Larry was President of MultiVu, a provider of broadcast and multimedia production and global distribution services that he helped found in 2002 as a division of a national newswire company. During his earlier career, Larry also held progressively senior management positions overseeing critical business ventures, including the launch of a digital distribution platform for multimedia news content, while playing key roles directing sales growth. | 