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Larry Ruff is Global Marketing Officer and Senior Vice President, Strategy and Worldwide Marketing for Levi Strauss & Co. (LS&CO.) In this role, Ruff leads the development of all strategic marketing initiatives required to facilitate effective brand management of the Levi’s®, Dockers® and Levi Strauss Signature® brands globally. He also is responsible for leading LS&CO.’s Strategy and Worldwide Marketing department in the development and delivery of all strategic and marketing planning activities.
Ruff is a member of LS&CO.’s Worldwide Leadership Team, an executive forum of the company’s senior-most management.
Ruff joined LS&CO. in 1987. Since then, he has held a variety of increasingly important marketing positions in the U.S. and Europe, including, Vice President, Marketing and Development for Levi Strauss Europe, Middle East and Africa; Vice President, Global Marketing; and Senior Vice President, Worldwide Marketing Services and Business Development. Prior to joining LS&CO., he held management positions at Procter & Gamble Company and Maidenform, Inc.
Larry is a member of the American Marketing Association, International Advertisers Association, The Corporate Executive Board’s Marketing Leadership Council, Marketing 50 and the Cornell University Alumni Association.
Ruff received a Bachelor of Arts degree with Honors from Rutgers College in 1978 and a Masters of Business Administration from Cornell University in 1982. | 