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Larry Oakner has spent more than 25 years building brands, positioning companies and managing strategic marketing projects. An accomplished educator and brand consultant, Larry has used hiscreative expertise to help communication professionals, product managers and corporate executives at more than three dozen Fortune 1500 companies implement their branding programs internally throughout their organizations. These include Bayer, Caterpillar, Lockheed Martin, Microsoft, Abbott Vascular, Dunn & Bradstreet, Medtronic, Russell, Cemex, TransAmerica Life, Guidant, Girl Scouts of USA, GeoLogistics, Organon, ING, Celestica, and TD AMERITRADE, to name a few. In a career that includes integrated marketing and advertising as well as branding, Larry served as an advertising Creative Director, overseeing the development of campaigns for clients such as Caterpillar, Chubb Insurance, Genesis ElderCare, Mellon Bank, and many others. Larry Oakner has served an adjunct professor in the Advertising and Marketing Communications Department at SUNY-Fashion Institute of Technology in Manhattan. He holds a Master's Degree in English, Cum Laude, from UCLA and is the author of And Now A Few Laughs From Our Sponsor: The Best Fifty Years of Radio Commercials (Wiley/Adweek, 2002). | 