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Larry is CEO of Direct Media Inc., and works with DMI's staff and clients on a wide range of direct marketing services.
He joined DMI in 1993, creating DMI's May Development Services. MDS provides direct mail fundraising services to non-profit organizations, specializing in health, social service and religious appeals. Last year, MDS participated in over 350,000,000 pieces of fund raising mail, making it the largest list brokerage for nonprofits in the industry.
Larry began his career as a freelance copywriter in 1978. In 1980, he joined Walter Karl, Inc. as copywriter for its Qualified Lists division. During his 13 years at WKI, he moved to Account Executive and ultimately to President of the WKI Fundraising Division.
Larry has been a very active volunteer with the Direct Marketing Association and other industry organizations, and is a frequent speaker at industry events.
He received his Bachelor of Fine Arts degree from New York University in 1977. He and his wife Debby have three children and live in Westchester County, NY. | 