Larry founded eCardio Diagnostics in 2004 and brings to the Company more than 35 years of medical device and healthcare industry experience. Serving as eCardio Diagnostics President and CEO, Larry establishes and leads the strategic and operating direction for the company. Larry draws on his extensive market development expertise to solidify eCardio Diagnostics' leadership platform in the cardiology marketplace while identifying opportunities to broaden market adoption for arrhythmia diagnostic solutions in other categories. An experienced entrepreneur, Larry was founder and CEO of Diagnostic Monitoring Associates (DMA), a national marketing and sales firm specializing in bringing cardiac services to cardiologists. Under his leadership, DMA experienced significant growth and expansion during his tenure. Prior to DMA, Larry held various positions within healthcare companies encompassing executive management responsibilities in sales, marketing, mergers and acquisitions, market development and manufacturing. With early career experience at Johnson & Johnson, Edward Weck & Co. and Deseret Medical, Larry expanded his professional portfolio with several successful early-stage medical companies including Life Med Technologies and Futuremed Interventional. |