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With over 14 years of marketing communications experience, Lane possesses an innate understanding of the inner workings of public relations management and marketing program development. She has developed and managed public relations and marketing programs ranging from multinational corporations to venture capital startups. She has extensive experience representing organizations in the life sciences industry including Bayer CropScience and Makhteshim Agan of North America as well as technology ventures including XSAg.com, Collegis, Inc., and Invensys.
At Kelly MarCom, Lane works closely with the firm’s clients on strategic planning initiatives, media and analyst relations, customer communications, special events and trade show management. She has managed PR programs for the firm’s business-to-business clients including Pentair Water Pool & Spa, Paragon Aquatics, Perimeter Systems, Southern Aluminum Finishing, SignalScape, Inc. and Screamworx, as well as retail clients across the spectrum of consumer interests.
She is a Detroit native and graduate of School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. Lane currently volunteers for Hospice of Wake County, where she also is a Community Education Committee member and a speaking ambassador. | 