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Kristin Roy currently serves as a Client Executive at JLWA. In this role, Ms. Roy handles a number of client, business development, marketing, and office management responsibilities. Her key roles include media relations, design and layout of a variety of company reports and collateral, management of the company website, and the development of marketing-related materials.
Ms. Roy is the first line of defense for media relations inquiries and single-handedly triaged over 100 media inquiries per day during the Hurricane Katrina situation. She is the author of a number of letters to the editor, articles and op-eds for a variety of clients that has helped persuade public opinion about emergency management issues.
Prior to joining JLWA, Ms. Roy held an internship in the public relations department of a non-profit organization in Washington, DC. There, she organized events and fundraisers, created materials for press kits, wrote and edited press releases, and provided administrative support to the public relations department staff.
B.A. Anthropology/Mass Communications with Honors, Bloomsburg University, 2003. | 