Kristi Baxter joined Bohan and Bradstreet as a seasoned consumer packaged goods professional with ten years of brand management experience. She has held consumer and brand marketing positions with The Walt Disney Company, Frito-Lay and The Coca-Cola Company, most recently as the Senior Brand Manager of Diet Coke North America. In those roles she managed both the consumer and business side of the brands; identifying consumer trends and utilizing insights to further develop, grow and ensure relevancy of the brands to their target consumers, as well as responsibility for the P&L, developing channel and supply chain strategies and all facets of marketing communications. As a consultant, Kristi leverages her skills and experience to assist clients and candidates in their search for excellent talent and opportunities. She uses her in-depth knowledge in the areas of Marketing, Sales and Business Development to provide insightful career counseling to candidates and value-added placement of senior staff to executive level professionals with clients. Kristi has her B.S. in Business Administration from the University of Colorado at Boulder and her MBA from the University of North Carolina at Chapel Hill. Kristi is active in her local community and resides in Newfields, NH with her husband and son. |