|
From co-founding the company in 1996 to his election as SEMPO Chair, the Search Engine Marketing Professional Organization, in 2005, Kevin Lee has shaped both Didit and the entire search engine marketing field. As author of the seminal work on search strategy, Search Engine Secrets; a weekly columnist for the search engine news source ClickZ; and a frequent contributor to Catalog Age, Kevin's influential views on Search Engine Marketing have been read by thousands. He is regularly quoted by the Wall St. Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, DMNews and Catalog Age, and lectures widely throughout the United States. Kevin sits on the Search Council for the Association for Interactive Marketing and the IAB Search Committee. He came to search marketing from a successful career in the traditional advertising world. After receiving his MBA from Yale School of Management, Kevin held positions at McCann-Erickson, and then at JWT, before co-founding Didit with President David Pasternack. He enjoys cycling and skiing on the weekends and lives with his family in Manhattan. | 