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Kenneth J. Roering is currently Professor of Marketing in the Carlson School of Management of the University of Minnesota and Executive Vice President, Strategic Management, Marshall BankFirst Corp. He occupied the prestigious Pillsbury Company-Paul S. Gerot Chair in Marketing from 1983-2002. He served as Chairman of the Marketing Department at the University of Minnesota for five years and prior to that at the University of Missouri. He has served as visiting professor or distinguished guest lecturer at a number of universities including Northwestern University, Harvard University, University of Michigan, University of Virginia, University of Illinois, University Jean Moulin (Lyon, France) and the Warsaw School of Economics (Poland).
He has been a consultant to numerous corporations such as 3M, Cargill, Carlson Companies, American Express, TSI Inc, Pillsbury, Motorola, MTS, US Bank, Apogee Corporation, and Fallon Worldwide. He has been a member of the Board of Directors of several private and public companies during the past 20 years and currently serves on the Board of Directors of Arctic Cat (Lead Director), Transport America (Lead Director) and Rave Sports. His primary areas of activity are business strategy, marketing strategy, marketing management, and new product development.
Dr Roering obtained his doctorate from the University of Iowa in 1972. He has served on several editorial review boards including, the Journal of Marketing, Journal of Marketing Research and Journal of Marketing and Public Policy. His research has focused on customer behavior and decision-making, marketing strategy and performance, the management of new product development, and the impact of inter-functional cooperation on organizational performance. He has published more than 70 articles in professional journals, written two books and edited three collections of scholarly writings.
Dr. Roering has received numerous awards and recognitions for his work, including Outstanding Dissertation Award, American Marketing Association Board of Directors, American Marketing Association Distinguished Doctoral Faculty, University of Minnesota Outstanding Teacher Award, Carlson School Outstanding MBA teacher Award, and Carlson School Outstanding Executive Teacher Award.
He has directed and participated in numerous management development programs in the United States, Canada, Europe, South America, China and Singapore. | 