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Dr. Ken Wisniewski is Sr. Partner and Managing Director, Analytical Consulting for Momentum Market Intelligence (MMI). Ken heads MMI’s Analytical Consulting Practice across our client portfolios, manages the Consumer Package Goods, Retailing, and Franchising Services portfolios, and consults with our Financial Services and Information Technology sectors, among others. Dr. Wisniewski has over 25 years of experience in the design and execution of sophisticated analytical modeling and consulting, directed at understanding the drivers of customer/consumer and distribution channel-member behavior and marketing mix ROI, and at improving client business understanding and performance in the areas of marketing, sales, product development, advertising, alternative futures simulations, and forecasting, across a wide range of industries.Following an academic career on the University of Chicago’s Graduate School of Business Faculty and as Associate Director of their Center For Research in Marketing, Dr. Wisniewski then built and managed state-of-the-art analytical and consulting divisions for ACNielsen-U.S.(1988-1994), ACNielsen-International (headquartered in Brussels 1994-1999 and London 1999-2004), and as SVP-Citigroup North America. He has worked extensively both in the U.S. and globally, is an expert in multi-country/multi-cultural research, and has delivered business results in over 30 countries for clients on 6 continents. Two of his articles have been named Best Article of the Year in Marketing, and the software and approaches he has designed and managed have won awards and been used globally. | 