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Ken Cohn is vice president for Millsport Motorsports where he is responsible for new business development. He also manages State Farm motorsports sponsorship portfolio and Elizabeth Arden's NASCAR program.
Since joining Millsport in 2003, Cohn has assisted clients with sponsorship strategy, platform development and counsel, multi-channel activation, industry relationship management, in-market merchandising and consumer activation.
Prior to Millsport, Cohn worked for three years as a senior manager at NASCAR in New York City responsible for the management of multiple Official Status Sponsorships with the sanctioning body, including Gatorade, General Motors, Kraft/Nabisco, True Value and M&M's.
Prior to NASCAR, Cohn worked at Tracy Locke managing Pepsi's sports and entertainment platforms, including partnerships with Jeff Gordon, NCAA, MLB, MLS, ESPN Zone, and the PGA of America.
Cohn has additional marketing and promotions experience with Clarion Promotions, as well as the Cleveland Lumberjacks (IHL) and the Columbus Chill (ECHL).
Cohn earned a bachelor's degree in business from Indiana University. | 