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Kelvin Claney has established an international reputation over 20 years as a dynamic and creative marketer. He began working in the US Direct Response sector as an independent contractor to National Media Corp, for whom he sourced and executive produced major infomercial projects. These included:
Euro Painter
HP9000
Auri
Color Cote 2000 polymer sealant
Dustmaster 2000
LeSnack
Sterling Spring
Iron Quick
Fatfree Express
Mr. Claney also created the successful children's toy product BetterBlocks. For seven years, BetterBlocks has been advertised and sold nationally and internationally. In addition to successful products he also created the Smart Stacks infomercial. In a principal capacity, he has overseen the production of ICTV's Derma Wand infomercial and has been responsible for sourcing all related skin care products in ICTV's DermaVitál branded skin care range. Total sales generated by infomercials that Mr. Claney has initiated or overseen now exceed $400 million.
Mr. Claney is fully committed to continuing to play a driving role in the long-term success of ICTV. | 